茶饮咖啡吸金14.98亿 成资本热捧行业

　　截至_blank class=infotextkey>get=_blank class=infotextkey>7月_blank class=infotextkey>_blank class=infotextkey>31日，_blank class=infotextkey>get=_blank class=infotextkey>2019年_blank class=infotextkey>get=_blank class=infotextkey>国内餐饮_blank class=infotextkey>get=_blank class=infotextkey>行业_blank class=infotextkey>共_blank class=infotextkey>get=_blank class=infotextkey>发生_blank class=infotextkey>get=_blank class=infotextkey>融资_blank class=infotextkey>get=_blank class=infotextkey>事件47起，_blank class=infotextkey>get=_blank class=infotextkey>融资总额约66.16_blank class=infotextkey>get=_blank class=infotextkey>亿元。

　　梳理_blank class=infotextkey>get=_blank class=infotextkey>这些_blank class=infotextkey>get=_blank class=infotextkey>融资_blank class=infotextkey>get=_blank class=infotextkey>事件后，_blank class=infotextkey>get=_blank class=infotextkey>我们_blank class=infotextkey>get=_blank class=infotextkey>发现了餐饮_blank class=infotextkey>get=_blank class=infotextkey>融资的_blank class=infotextkey>get=_blank class=infotextkey>一些_blank class=infotextkey>get=_blank class=infotextkey>新_blank class=infotextkey>get=_blank class=infotextkey>风向。

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_blank class=infotextkey>gn="center">_blank class=infotextkey>g alt="茶饮咖啡吸_blank class=infotextkey>get=_blank class=infotextkey>金14.98亿 成资本热捧_blank class=infotextkey>get=_blank class=infotextkey>行业" datawidth="548" datahei_blank class=infotextkey>ght="_blank class=infotextkey>356" src="https://www.fan_blank class=infotextkey>g558.com/uploads/allim_blank class=infotextkey>g/19_blank class=infotextkey>get=_blank class=infotextkey>10_blank class=infotextkey>30/0640_blank class=infotextkey>get=_blank class=infotextkey>10_blank class=infotextkey>3449_0.jp_blank class=infotextkey>g" />

　　从_blank class=infotextkey>get=_blank class=infotextkey>数据_blank class=infotextkey>get=_blank class=infotextkey>上_blank class=infotextkey>get=_blank class=infotextkey>可以看出，_blank class=infotextkey>get=_blank class=infotextkey>2019年前_blank class=infotextkey>get=_blank class=infotextkey>7月的47起_blank class=infotextkey>get=_blank class=infotextkey>融资，分别涵盖快餐/_blank class=infotextkey>get=_blank class=infotextkey>小吃、茶/咖、_blank class=infotextkey>get=_blank class=infotextkey>酒、食品饮料、佐餐/调味品、休闲零食、_blank class=infotextkey>get=_blank class=infotextkey>代餐营养品、_blank class=infotextkey>get=_blank class=infotextkey>供应链、餐饮_blank class=infotextkey>get=_blank class=infotextkey>服务、_blank class=infotextkey>get=_blank class=infotextkey>社区团购、_blank class=infotextkey>get=_blank class=infotextkey>美食社交_blank class=infotextkey>11个细分_blank class=infotextkey>get=_blank class=infotextkey>行业。

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　　茶/咖 ：仍受资本_blank class=infotextkey>青睐，_blank class=infotextkey>get=_blank class=infotextkey>热度_blank class=infotextkey>不减

　　快餐/_blank class=infotextkey>get=_blank class=infotextkey>小吃_blank class=infotextkey>get=_blank class=infotextkey>行业_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>共_blank class=infotextkey>get=_blank class=infotextkey>有4家_blank class=infotextkey>get=_blank class=infotextkey>企业_blank class=infotextkey>获得_blank class=infotextkey>get=_blank class=infotextkey>融资，其_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>中和府捞_blank class=infotextkey>面_blank class=infotextkey>获得_blank class=infotextkey>get=_blank class=infotextkey>2.15_blank class=infotextkey>get=_blank class=infotextkey>亿元C+轮_blank class=infotextkey>get=_blank class=infotextkey>融资。

　　茶/咖_blank class=infotextkey>get=_blank class=infotextkey>行业_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>共_blank class=infotextkey>get=_blank class=infotextkey>有8家_blank class=infotextkey>get=_blank class=infotextkey>企业_blank class=infotextkey>获得_blank class=infotextkey>get=_blank class=infotextkey>融资，总计约14.98_blank class=infotextkey>get=_blank class=infotextkey>亿元，_blank class=infotextkey>get=_blank class=infotextkey>占比_blank class=infotextkey>get=_blank class=infotextkey>2019年前_blank class=infotextkey>get=_blank class=infotextkey>7月_blank class=infotextkey>get=_blank class=infotextkey>融资总额的_blank class=infotextkey>get=_blank class=infotextkey>2_blank class=infotextkey>3%，_blank class=infotextkey>get=_blank class=infotextkey>行业整_blank class=infotextkey>get=_blank class=infotextkey>体较受资本_blank class=infotextkey>青睐。

　　_blank class=infotextkey>获投_blank class=infotextkey>get=_blank class=infotextkey>企业_blank class=infotextkey>get=_blank class=infotextkey>中，_blank class=infotextkey>get=_blank class=infotextkey>新_blank class=infotextkey>get=_blank class=infotextkey>中式茶饮_blank class=infotextkey>get=_blank class=infotextkey>企业_blank class=infotextkey>get=_blank class=infotextkey>有_blank class=infotextkey>3家，咖啡_blank class=infotextkey>get=_blank class=infotextkey>企业_blank class=infotextkey>get=_blank class=infotextkey>有5家。

　　前者如_blank class=infotextkey>get=_blank class=infotextkey>乐_blank class=infotextkey>get=_blank class=infotextkey>乐茶_blank class=infotextkey>获得来自祥峰_blank class=infotextkey>get=_blank class=infotextkey>投资的_blank class=infotextkey>get=_blank class=infotextkey>2_blank class=infotextkey>get=_blank class=infotextkey>亿元PreA轮_blank class=infotextkey>get=_blank class=infotextkey>融资。

　　后者如瑞幸咖啡_blank class=infotextkey>获得来自BlackRock的_blank class=infotextkey>get=_blank class=infotextkey>10_blank class=infotextkey>get=_blank class=infotextkey>亿元B+轮_blank class=infotextkey>get=_blank class=infotextkey>融资；连咖啡_blank class=infotextkey>获得来自启明创投、_blank class=infotextkey>get=_blank class=infotextkey>高榕资本的_blank class=infotextkey>get=_blank class=infotextkey>2.06_blank class=infotextkey>get=_blank class=infotextkey>亿元B+轮_blank class=infotextkey>get=_blank class=infotextkey>融资。

　　咖啡_blank class=infotextkey>get=_blank class=infotextkey>行业_blank class=infotextkey>get=_blank class=infotextkey>融资总额_blank class=infotextkey>get=_blank class=infotextkey>占比茶/咖_blank class=infotextkey>get=_blank class=infotextkey>行业_blank class=infotextkey>get=_blank class=infotextkey>80%以_blank class=infotextkey>get=_blank class=infotextkey>上，_blank class=infotextkey>get=_blank class=infotextkey>融资数量_blank class=infotextkey>get=_blank class=infotextkey>占比6_blank class=infotextkey>3%。

_blank class=infotextkey>gn="center">_blank class=infotextkey>g alt="茶饮咖啡吸_blank class=infotextkey>get=_blank class=infotextkey>金14.98亿 成资本热捧_blank class=infotextkey>get=_blank class=infotextkey>行业" datawidth="550" datahei_blank class=infotextkey>ght="_blank class=infotextkey>3_blank class=infotextkey>34" src="https://www.fan_blank class=infotextkey>g558.com/uploads/allim_blank class=infotextkey>g/19_blank class=infotextkey>get=_blank class=infotextkey>10_blank class=infotextkey>30/064_blank class=infotextkey>1145X_blank class=infotextkey>get=_blank class=infotextkey>2_0.jp_blank class=infotextkey>g" />

　　茶/咖_blank class=infotextkey>get=_blank class=infotextkey>行业_blank class=infotextkey>get=_blank class=infotextkey>融资数量在_blank class=infotextkey>get=_blank class=infotextkey>2019年前_blank class=infotextkey>get=_blank class=infotextkey>7月_blank class=infotextkey>get=_blank class=infotextkey>排名_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>第一，_blank class=infotextkey>get=_blank class=infotextkey>融资总额_blank class=infotextkey>get=_blank class=infotextkey>排名_blank class=infotextkey>第二，同比_blank class=infotextkey>get=_blank class=infotextkey>增长_blank class=infotextkey>3_blank class=infotextkey>get=_blank class=infotextkey>2%。

　　资本_blank class=infotextkey>get=_blank class=infotextkey>如此_blank class=infotextkey>青睐茶/咖_blank class=infotextkey>get=_blank class=infotextkey>行业的_blank class=infotextkey>原因何在？在这样_blank class=infotextkey>get=_blank class=infotextkey>一个已_blank class=infotextkey>get=_blank class=infotextkey>有_blank class=infotextkey>get=_blank class=infotextkey>星巴克、Costa、喜茶、瑞幸、奈雪巨_blank class=infotextkey>get=_blank class=infotextkey>头昂立的_blank class=infotextkey>get=_blank class=infotextkey>行业，是否_blank class=infotextkey>get=_blank class=infotextkey>还_blank class=infotextkey>get=_blank class=infotextkey>有足够_blank class=infotextkey>get=_blank class=infotextkey>大的_blank class=infotextkey>get=_blank class=infotextkey>增长_blank class=infotextkey>get=_blank class=infotextkey>空间，是否_blank class=infotextkey>get=_blank class=infotextkey>还_blank class=infotextkey>get=_blank class=infotextkey>有_blank class=infotextkey>get=_blank class=infotextkey>其他玩家_blank class=infotextkey>get=_blank class=infotextkey>机_blank class=infotextkey>get=_blank class=infotextkey>会？

　　答案或许是_blank class=infotextkey>get=_blank class=infotextkey>肯_blank class=infotextkey>定的。

　　奈雪_blank class=infotextkey>get=_blank class=infotextkey>投资方天图_blank class=infotextkey>get=_blank class=infotextkey>投资的_blank class=infotextkey>get=_blank class=infotextkey>管理_blank class=infotextkey>合伙_blank class=infotextkey>get=_blank class=infotextkey>人、CEO冯卫_blank class=infotextkey>get=_blank class=infotextkey>东_blank class=infotextkey>get=_blank class=infotextkey>表示：“对于茶饮_blank class=infotextkey>get=_blank class=infotextkey>行业，此前_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>大家还都在讲_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>小产_blank class=infotextkey>get=_blank class=infotextkey>地与_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>小产区的_blank class=infotextkey>get=_blank class=infotextkey>故事，碎片化_blank class=infotextkey>get=_blank class=infotextkey>严_blank class=infotextkey>get=_blank class=infotextkey>重，很难成_blank class=infotextkey>get=_blank class=infotextkey>大器，只_blank class=infotextkey>get=_blank class=infotextkey>有走到_blank class=infotextkey>get=_blank class=infotextkey>标准化的路径_blank class=infotextkey>get=_blank class=infotextkey>上，_blank class=infotextkey>get=_blank class=infotextkey>再加_blank class=infotextkey>get=_blank class=infotextkey>上与_blank class=infotextkey>get=_blank class=infotextkey>服务相结_blank class=infotextkey>合的_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>体验，_blank class=infotextkey>get=_blank class=infotextkey>才能讲述_blank class=infotextkey>get=_blank class=infotextkey>大_blank class=infotextkey>get=_blank class=infotextkey>故事。”

　　“而资本_blank class=infotextkey>get=_blank class=infotextkey>要做的，_blank class=infotextkey>get=_blank class=infotextkey>就是_blank class=infotextkey>get=_blank class=infotextkey>推进整个_blank class=infotextkey>get=_blank class=infotextkey>行业的_blank class=infotextkey>get=_blank class=infotextkey>标准化与_blank class=infotextkey>get=_blank class=infotextkey>产业化，_blank class=infotextkey>get=_blank class=infotextkey>新_blank class=infotextkey>get=_blank class=infotextkey>中式茶饮很_blank class=infotextkey>get=_blank class=infotextkey>适_blank class=infotextkey>合讲述这样的_blank class=infotextkey>get=_blank class=infotextkey>故事，而且_blank class=infotextkey>get=_blank class=infotextkey>这个_blank class=infotextkey>get=_blank class=infotextkey>行业的失败机率_blank class=infotextkey>get=_blank class=infotextkey>没_blank class=infotextkey>get=_blank class=infotextkey>那么_blank class=infotextkey>get=_blank class=infotextkey>高，_blank class=infotextkey>get=_blank class=infotextkey>这个_blank class=infotextkey>get=_blank class=infotextkey>行业是_blank class=infotextkey>get=_blank class=infotextkey>带着毛_blank class=infotextkey>get=_blank class=infotextkey>利率在走的，_blank class=infotextkey>get=_blank class=infotextkey>线_blank class=infotextkey>get=_blank class=infotextkey>下_blank class=infotextkey>get=_blank class=infotextkey>流量_blank class=infotextkey>get=_blank class=infotextkey>可以直接反馈到账_blank class=infotextkey>面_blank class=infotextkey>get=_blank class=infotextkey>上，_blank class=infotextkey>get=_blank class=infotextkey>大朗，_blank class=infotextkey>get=_blank class=infotextkey>选_blank class=infotextkey>get=_blank class=infotextkey>中了_blank class=infotextkey>get=_blank class=infotextkey>头_blank class=infotextkey>部的标的，_blank class=infotextkey>不出_blank class=infotextkey>get=_blank class=infotextkey>意外的话是赚钱的。”

　　短_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>时间来看，资本和茶/咖_blank class=infotextkey>get=_blank class=infotextkey>行业_blank class=infotextkey>get=_blank class=infotextkey>有着天_blank class=infotextkey>get=_blank class=infotextkey>生的密切_blank class=infotextkey>get=_blank class=infotextkey>联_blank class=infotextkey>get=_blank class=infotextkey>系，二者相依相存。茶/咖_blank class=infotextkey>get=_blank class=infotextkey>需要资本，_blank class=infotextkey>get=_blank class=infotextkey>大水坑，资本也_blank class=infotextkey>get=_blank class=infotextkey>需要茶/咖。

　　餐饮_blank class=infotextkey>get=_blank class=infotextkey>服务：资本耐心_blank class=infotextkey>不足，_blank class=infotextkey>get=_blank class=infotextkey>热度_blank class=infotextkey>get=_blank class=infotextkey>降低

　　而在to B_blank class=infotextkey>get=_blank class=infotextkey>领域，_blank class=infotextkey>get=_blank class=infotextkey>供应链和餐饮_blank class=infotextkey>get=_blank class=infotextkey>服务_blank class=infotextkey>get=_blank class=infotextkey>行业总_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>共_blank class=infotextkey>get=_blank class=infotextkey>有1_blank class=infotextkey>get=_blank class=infotextkey>2家_blank class=infotextkey>get=_blank class=infotextkey>企业拿到_blank class=infotextkey>get=_blank class=infotextkey>融资。其_blank class=infotextkey>get=_blank class=infotextkey>中餐饮_blank class=infotextkey>get=_blank class=infotextkey>供应链_blank class=infotextkey>get=_blank class=infotextkey>品牌_blank class=infotextkey>get=_blank class=infotextkey>信良记拿_blank class=infotextkey>get=_blank class=infotextkey>到了来自峰瑞资本、钟鼎资本的_blank class=infotextkey>3_blank class=infotextkey>get=_blank class=infotextkey>亿元C轮_blank class=infotextkey>get=_blank class=infotextkey>融资。

　　_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>共享厨_blank class=infotextkey>get=_blank class=infotextkey>房熊猫_blank class=infotextkey>get=_blank class=infotextkey>星厨_blank class=infotextkey>获得了来自_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>老_blank class=infotextkey>get=_blank class=infotextkey>虎_blank class=infotextkey>get=_blank class=infotextkey>环球_blank class=infotextkey>get=_blank class=infotextkey>基_blank class=infotextkey>get=_blank class=infotextkey>金领投的_blank class=infotextkey>3.5_blank class=infotextkey>get=_blank class=infotextkey>亿元C轮_blank class=infotextkey>get=_blank class=infotextkey>融资。

　　熊猫_blank class=infotextkey>get=_blank class=infotextkey>星厨是_blank class=infotextkey>get=_blank class=infotextkey>一家_blank class=infotextkey>get=_blank class=infotextkey>互_blank class=infotextkey>get=_blank class=infotextkey>联网餐饮_blank class=infotextkey>get=_blank class=infotextkey>服务_blank class=infotextkey>get=_blank class=infotextkey>平台，_blank class=infotextkey>get=_blank class=infotextkey>提供餐饮_blank class=infotextkey>get=_blank class=infotextkey>品牌孵化和场_blank class=infotextkey>get=_blank class=infotextkey>地_blank class=infotextkey>get=_blank class=infotextkey>运营_blank class=infotextkey>get=_blank class=infotextkey>服务，为餐饮_blank class=infotextkey>get=_blank class=infotextkey>商户_blank class=infotextkey>get=_blank class=infotextkey>提供厨_blank class=infotextkey>get=_blank class=infotextkey>房_blank class=infotextkey>get=_blank class=infotextkey>租赁、线_blank class=infotextkey>get=_blank class=infotextkey>上_blank class=infotextkey>get=_blank class=infotextkey>运营、_blank class=infotextkey>get=_blank class=infotextkey>市场_blank class=infotextkey>推广等_blank class=infotextkey>get=_blank class=infotextkey>解决_blank class=infotextkey>get=_blank class=infotextkey>方案。

　　此前，熊猫_blank class=infotextkey>get=_blank class=infotextkey>星厨已经_blank class=infotextkey>获得过4轮_blank class=infotextkey>get=_blank class=infotextkey>融资。

_blank class=infotextkey>gn="center">_blank class=infotextkey>g alt="茶饮咖啡吸_blank class=infotextkey>get=_blank class=infotextkey>金14.98亿 成资本热捧_blank class=infotextkey>get=_blank class=infotextkey>行业" datawidth="550" datahei_blank class=infotextkey>ght="_blank class=infotextkey>3_blank class=infotextkey>34" src="https://www.fan_blank class=infotextkey>g558.com/uploads/allim_blank class=infotextkey>g/19_blank class=infotextkey>get=_blank class=infotextkey>10_blank class=infotextkey>30/0641_blank class=infotextkey>get=_blank class=infotextkey>2J_blank class=infotextkey>350_0.jp_blank class=infotextkey>g" />

　　对比_blank class=infotextkey>get=_blank class=infotextkey>去年同期餐饮_blank class=infotextkey>get=_blank class=infotextkey>服务_blank class=infotextkey>get=_blank class=infotextkey>行业_blank class=infotextkey>get=_blank class=infotextkey>融资_blank class=infotextkey>get=_blank class=infotextkey>2_blank class=infotextkey>3.5亿，_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>今年_blank class=infotextkey>get=_blank class=infotextkey>融资6.17亿_blank class=infotextkey>get=_blank class=infotextkey>显得_blank class=infotextkey>get=_blank class=infotextkey>少了很_blank class=infotextkey>get=_blank class=infotextkey>多。_blank class=infotextkey>原因或许在于餐饮_blank class=infotextkey>get=_blank class=infotextkey>服务_blank class=infotextkey>get=_blank class=infotextkey>行业仍_blank class=infotextkey>get=_blank class=infotextkey>存在许_blank class=infotextkey>get=_blank class=infotextkey>多_blank class=infotextkey>get=_blank class=infotextkey>挑战。

　　比如，虽然餐饮_blank class=infotextkey>get=_blank class=infotextkey>行业_blank class=infotextkey>get=_blank class=infotextkey>市场_blank class=infotextkey>get=_blank class=infotextkey>规模巨_blank class=infotextkey>get=_blank class=infotextkey>大，但_blank class=infotextkey>get=_blank class=infotextkey>行业_blank class=infotextkey>get=_blank class=infotextkey>中_blank class=infotextkey>get=_blank class=infotextkey>小微_blank class=infotextkey>get=_blank class=infotextkey>企业仍_blank class=infotextkey>get=_blank class=infotextkey>占比较_blank class=infotextkey>get=_blank class=infotextkey>高，_blank class=infotextkey>get=_blank class=infotextkey>行业整_blank class=infotextkey>get=_blank class=infotextkey>体对餐饮_blank class=infotextkey>get=_blank class=infotextkey>服务B_blank class=infotextkey>get=_blank class=infotextkey>2B的认知度_blank class=infotextkey>不_blank class=infotextkey>get=_blank class=infotextkey>高。

　　二是_blank class=infotextkey>get=_blank class=infotextkey>目前餐饮_blank class=infotextkey>get=_blank class=infotextkey>行业_blank class=infotextkey>get=_blank class=infotextkey>经营_blank class=infotextkey>get=_blank class=infotextkey>压力_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>不断增_blank class=infotextkey>get=_blank class=infotextkey>大，但毛_blank class=infotextkey>get=_blank class=infotextkey>利率较低，_blank class=infotextkey>get=_blank class=infotextkey>高_blank class=infotextkey>get=_blank class=infotextkey>房租、_blank class=infotextkey>get=_blank class=infotextkey>高_blank class=infotextkey>get=_blank class=infotextkey>人力_blank class=infotextkey>get=_blank class=infotextkey>成本，_blank class=infotextkey>get=_blank class=infotextkey>高食材_blank class=infotextkey>get=_blank class=infotextkey>成本都_blank class=infotextkey>get=_blank class=infotextkey>影响着整个_blank class=infotextkey>get=_blank class=infotextkey>行业对于餐饮B_blank class=infotextkey>get=_blank class=infotextkey>2B的付费_blank class=infotextkey>get=_blank class=infotextkey>意愿与能力。

　　_blank class=infotextkey>get=_blank class=infotextkey>三是餐饮_blank class=infotextkey>get=_blank class=infotextkey>行业_blank class=infotextkey>竞争激烈，淘汰率_blank class=infotextkey>get=_blank class=infotextkey>高，在这样的_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>环境_blank class=infotextkey>get=_blank class=infotextkey>下，_blank class=infotextkey>get=_blank class=infotextkey>人们更_blank class=infotextkey>关注眼前的_blank class=infotextkey>get=_blank class=infotextkey>利益，比如_blank class=infotextkey>get=_blank class=infotextkey>如何_blank class=infotextkey>get=_blank class=infotextkey>做好_blank class=infotextkey>获客。这意味着很_blank class=infotextkey>get=_blank class=infotextkey>多_blank class=infotextkey>get=_blank class=infotextkey>企业还挣扎在_blank class=infotextkey>get=_blank class=infotextkey>生存线_blank class=infotextkey>get=_blank class=infotextkey>上，还谈_blank class=infotextkey>不_blank class=infotextkey>get=_blank class=infotextkey>上效率_blank class=infotextkey>get=_blank class=infotextkey>提升，_blank class=infotextkey>get=_blank class=infotextkey>数字化_blank class=infotextkey>get=_blank class=infotextkey>转型那一步。

　　_blank class=infotextkey>get=_blank class=infotextkey>酒：_blank class=infotextkey>get=_blank class=infotextkey>异军突起，_blank class=infotextkey>获巨额_blank class=infotextkey>get=_blank class=infotextkey>融资