小产权房558
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_blank class=infotextkey>get=_blank class=infotextkey>如_blank class=infotextkey>get=_blank class=infotextkey>今,以90、00后为_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>代表的_blank class=infotextkey>get=_blank class=infotextkey>“_blank class=infotextkey>get=_blank class=infotextkey>新世_blank class=infotextkey>get=_blank class=infotextkey>代_blank class=infotextkey>get=_blank class=infotextkey>”_blank class=infotextkey>get=_blank class=infotextkey>消费_blank class=infotextkey>get=_blank class=infotextkey>人群正在_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>不断壮_blank class=infotextkey>get=_blank class=infotextkey>大,逐渐_blank class=infotextkey>get=_blank class=infotextkey>成为_blank class=infotextkey>get=_blank class=infotextkey>消费主力,_blank class=infotextkey>他们在_blank class=infotextkey>get=_blank class=infotextkey>乐于_blank class=infotextkey>get=_blank class=infotextkey>接受_blank class=infotextkey>get=_blank class=infotextkey>新事物的_blank class=infotextkey>get=_blank class=infotextkey>同_blank class=infotextkey>时还具_blank class=infotextkey>get=_blank class=infotextkey>有_blank class=infotextkey>get=_blank class=infotextkey>超前的_blank class=infotextkey>get=_blank class=infotextkey>消费意识,_blank class=infotextkey>get=_blank class=infotextkey>更加_blank class=infotextkey>关注食品的_blank class=infotextkey>get=_blank class=infotextkey>健康及口感,这对当前的食品_blank class=infotextkey>get=_blank class=infotextkey>市场提出了更_blank class=infotextkey>get=_blank class=infotextkey>高的_blank class=infotextkey>get=_blank class=infotextkey>要求,也_blank class=infotextkey>get=_blank class=infotextkey>刺激了_blank class=infotextkey>get=_blank class=infotextkey>市场的_blank class=infotextkey>get=_blank class=infotextkey>变革。在此_blank class=infotextkey>get=_blank class=infotextkey>背景_blank class=infotextkey>get=_blank class=infotextkey>下,海鲜类零食逐渐_blank class=infotextkey>get=_blank class=infotextkey>进入_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公众视野。
与_blank class=infotextkey>get=_blank class=infotextkey>传统的肉类零食相比,海鲜类零食具_blank class=infotextkey>get=_blank class=infotextkey>有_blank class=infotextkey>get=_blank class=infotextkey>高蛋白、低脂肪的_blank class=infotextkey>get=_blank class=infotextkey>优势。从市_blank class=infotextkey>面_blank class=infotextkey>get=_blank class=infotextkey>上_blank class=infotextkey>最早_blank class=infotextkey>get=_blank class=infotextkey>出现的鱿鱼丝、_blank class=infotextkey>get=_blank class=infotextkey>小鱼干等_blank class=infotextkey>get=_blank class=infotextkey>产品_blank class=infotextkey>get=_blank class=infotextkey>发展至_blank class=infotextkey>get=_blank class=infotextkey>今,水_blank class=infotextkey>get=_blank class=infotextkey>产品应用的种类愈加丰富,海洋休闲零食的研发类型也愈发_blank class=infotextkey>get=_blank class=infotextkey>多样。尽管就_blank class=infotextkey>get=_blank class=infotextkey>目前而言,相对于整个休闲食品_blank class=infotextkey>get=_blank class=infotextkey>市场来说,海洋休闲零食的总量并_blank class=infotextkey>不_blank class=infotextkey>get=_blank class=infotextkey>大,但_blank class=infotextkey>get=_blank class=infotextkey>增长速度较快,品类细分化较为_blank class=infotextkey>get=_blank class=infotextkey>明显。
■_blank class=infotextkey>get=_blank class=infotextkey>新_blank class=infotextkey>get=_blank class=infotextkey>快报_blank class=infotextkey>get=_blank class=infotextkey>记者 刘韵
零食_blank class=infotextkey>get=_blank class=infotextkey>品牌 纷纷_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>布局海洋休闲零食
在_blank class=infotextkey>get=_blank class=infotextkey>“_blank class=infotextkey>get=_blank class=infotextkey>新世_blank class=infotextkey>get=_blank class=infotextkey>代_blank class=infotextkey>get=_blank class=infotextkey>”_blank class=infotextkey>get=_blank class=infotextkey>消费习惯的_blank class=infotextkey>get=_blank class=infotextkey>推动_blank class=infotextkey>get=_blank class=infotextkey>下,_blank class=infotextkey>get=_blank class=infotextkey>我国零食_blank class=infotextkey>get=_blank class=infotextkey>市场呈现出了_blank class=infotextkey>get=_blank class=infotextkey>明显的_blank class=infotextkey>get=_blank class=infotextkey>“无边界化_blank class=infotextkey>get=_blank class=infotextkey>”_blank class=infotextkey>get=_blank class=infotextkey>特点,_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>不断向外延伸,种类也愈发丰富,_blank class=infotextkey>get=_blank class=infotextkey>同_blank class=infotextkey>时也开始向_blank class=infotextkey>get=_blank class=infotextkey>健康化的细分_blank class=infotextkey>get=_blank class=infotextkey>领域_blank class=infotextkey>get=_blank class=infotextkey>发展。_blank class=infotextkey>get=_blank class=infotextkey>新型品类之一的海洋休闲类零食基于对_blank class=infotextkey>原料_blank class=infotextkey>get=_blank class=infotextkey>新鲜水_blank class=infotextkey>get=_blank class=infotextkey>产品的_blank class=infotextkey>get=_blank class=infotextkey>深加工_blank class=infotextkey>get=_blank class=infotextkey>发展而成,_blank class=infotextkey>get=_blank class=infotextkey>有着_blank class=infotextkey>get=_blank class=infotextkey>健康化、方便即食的_blank class=infotextkey>get=_blank class=infotextkey>特点,随着生产_blank class=infotextkey>技术_blank class=infotextkey>以及_blank class=infotextkey>get=_blank class=infotextkey>创_blank class=infotextkey>get=_blank class=infotextkey>新度的_blank class=infotextkey>get=_blank class=infotextkey>发展,其营养_blank class=infotextkey>get=_blank class=infotextkey>保鲜_blank class=infotextkey>get=_blank class=infotextkey>水平及便携性也_blank class=infotextkey>get=_blank class=infotextkey>得到进一步_blank class=infotextkey>get=_blank class=infotextkey>提升。
从_blank class=infotextkey>get=_blank class=infotextkey>目前看,_blank class=infotextkey>get=_blank class=infotextkey>多个零食_blank class=infotextkey>get=_blank class=infotextkey>品牌都已经开始在这一品类_blank class=infotextkey>get=_blank class=infotextkey>中_blank class=infotextkey>get=_blank class=infotextkey>发力,如獐_blank class=infotextkey>get=_blank class=infotextkey>子岛和良品铺_blank class=infotextkey>get=_blank class=infotextkey>子_blank class=infotextkey>get=_blank class=infotextkey>联手_blank class=infotextkey>get=_blank class=infotextkey>开发鲍、参、贝、鱼等_blank class=infotextkey>get=_blank class=infotextkey>产品,百草味、来伊份也陆续推出了海味零食_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>系列,海洋休闲类零食逐渐呈现出追赶坚果、肉制品类零食等_blank class=infotextkey>get=_blank class=infotextkey>传统品类的_blank class=infotextkey>get=_blank class=infotextkey>趋势,进一步_blank class=infotextkey>get=_blank class=infotextkey>激发了_blank class=infotextkey>get=_blank class=infotextkey>市场的_blank class=infotextkey>get=_blank class=infotextkey>消费_blank class=infotextkey>get=_blank class=infotextkey>活力。
据_blank class=infotextkey>get=_blank class=infotextkey>了解,早期的海洋休闲零食_blank class=infotextkey>get=_blank class=infotextkey>大_blank class=infotextkey>部分是在_blank class=infotextkey>get=_blank class=infotextkey>沿海_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>地区_blank class=infotextkey>get=_blank class=infotextkey>流行,_blank class=infotextkey>get=_blank class=infotextkey>没_blank class=infotextkey>get=_blank class=infotextkey>有形成_blank class=infotextkey>get=_blank class=infotextkey>统一的零食品类,直到_blank class=infotextkey>近几年才逐渐开始_blank class=infotextkey>get=_blank class=infotextkey>规模化_blank class=infotextkey>get=_blank class=infotextkey>发展,并逐渐呈现休闲化、便利化的_blank class=infotextkey>get=_blank class=infotextkey>发展_blank class=infotextkey>get=_blank class=infotextkey>趋势。从海洋休闲零食的品类划分看,_blank class=infotextkey>get=_blank class=infotextkey>主要_blank class=infotextkey>get=_blank class=infotextkey>有三_blank class=infotextkey>get=_blank class=infotextkey>大类别,_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>第一类是纯海鲜零食_blank class=infotextkey>get=_blank class=infotextkey>产品,_blank class=infotextkey>第二类是海味零食_blank class=infotextkey>get=_blank class=infotextkey>产品,_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>第三类是海洋零食延伸类_blank class=infotextkey>get=_blank class=infotextkey>产品。
从_blank class=infotextkey>渠道结构_blank class=infotextkey>get=_blank class=infotextkey>上来看,海洋休闲零食_blank class=infotextkey>get=_blank class=infotextkey>在线_blank class=infotextkey>get=_blank class=infotextkey>上和_blank class=infotextkey>get=_blank class=infotextkey>线_blank class=infotextkey>get=_blank class=infotextkey>下等_blank class=infotextkey>get=_blank class=infotextkey>多个_blank class=infotextkey>渠道_blank class=infotextkey>get=_blank class=infotextkey>都_blank class=infotextkey>get=_blank class=infotextkey>有_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>布局。_blank class=infotextkey>get=_blank class=infotextkey>记者在_blank class=infotextkey>get=_blank class=infotextkey>国内几家_blank class=infotextkey>get=_blank class=infotextkey>头_blank class=infotextkey>部零食_blank class=infotextkey>get=_blank class=infotextkey>企业的_blank class=infotextkey>get=_blank class=infotextkey>官方旗舰店看到,归属于_blank class=infotextkey>get=_blank class=infotextkey>“海味零食_blank class=infotextkey>get=_blank class=infotextkey>”_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>系列的_blank class=infotextkey>get=_blank class=infotextkey>产品种类丰富,_blank class=infotextkey>get=_blank class=infotextkey>除了_blank class=infotextkey>get=_blank class=infotextkey>传统的鱿鱼海味_blank class=infotextkey>get=_blank class=infotextkey>产品之外,虾/贝/蟹等即食零食也_blank class=infotextkey>get=_blank class=infotextkey>有着_blank class=infotextkey>不错的销量_blank class=infotextkey>get=_blank class=infotextkey>成绩。_blank class=infotextkey>近两年兴起的_blank class=infotextkey>get=_blank class=infotextkey>“海洋零食延伸类_blank class=infotextkey>get=_blank class=infotextkey>产品_blank class=infotextkey>get=_blank class=infotextkey>”鱼皮脆_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>系列_blank class=infotextkey>get=_blank class=infotextkey>产品更是表现_blank class=infotextkey>不俗,_blank class=infotextkey>get=_blank class=infotextkey>创_blank class=infotextkey>get=_blank class=infotextkey>新的咸蛋梁口味_blank class=infotextkey>get=_blank class=infotextkey>成为_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>最_blank class=infotextkey>get=_blank class=infotextkey>大卖点,以_blank class=infotextkey>get=_blank class=infotextkey>自然派为例,旗_blank class=infotextkey>get=_blank class=infotextkey>下的鱼皮脆_blank class=infotextkey>get=_blank class=infotextkey>产品月销量已达_blank class=infotextkey>get=_blank class=infotextkey>6000+,远远_blank class=infotextkey>get=_blank class=infotextkey>超过果干、肉脯、鱿鱼丝等_blank class=infotextkey>get=_blank class=infotextkey>传统_blank class=infotextkey>get=_blank class=infotextkey>产品。从_blank class=infotextkey>get=_blank class=infotextkey>线_blank class=infotextkey>get=_blank class=infotextkey>下_blank class=infotextkey>渠道看,尽管_blank class=infotextkey>get=_blank class=infotextkey>商_blank class=infotextkey>get=_blank class=infotextkey>超、便利店等_blank class=infotextkey>get=_blank class=infotextkey>消费_blank class=infotextkey>get=_blank class=infotextkey>场所均能看到海味零食的_blank class=infotextkey>get=_blank class=infotextkey>身影,但所_blank class=infotextkey>get=_blank class=infotextkey>占比例_blank class=infotextkey>不_blank class=infotextkey>get=_blank class=infotextkey>高,仍是鱿鱼丝、_blank class=infotextkey>get=_blank class=infotextkey>小鱼干等_blank class=infotextkey>get=_blank class=infotextkey>产品_blank class=infotextkey>占据主_blank class=infotextkey>get=_blank class=infotextkey>流,前文提到的其它海味如即食虾、蟹等_blank class=infotextkey>几乎_blank class=infotextkey>get=_blank class=infotextkey>没_blank class=infotextkey>get=_blank class=infotextkey>有看到。
即食海鲜受资本_blank class=infotextkey>青睐 把控_blank class=infotextkey>get=_blank class=infotextkey>品质是关键
《_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>中国_blank class=infotextkey>农业展望_blank class=infotextkey>get=_blank class=infotextkey>报告》_blank class=infotextkey>get=_blank class=infotextkey>数据_blank class=infotextkey>get=_blank class=infotextkey>显示,到_blank class=infotextkey>get=_blank class=infotextkey>20_blank class=infotextkey>get=_blank class=infotextkey>2_blank class=infotextkey>get=_blank class=infotextkey>6年_blank class=infotextkey>get=_blank class=infotextkey>我国_blank class=infotextkey>get=_blank class=infotextkey>人均水_blank class=infotextkey>get=_blank class=infotextkey>产品_blank class=infotextkey>get=_blank class=infotextkey>消费量将_blank class=infotextkey>get=_blank class=infotextkey>超过_blank class=infotextkey>get=_blank class=infotextkey>20千克,占总_blank class=infotextkey>get=_blank class=infotextkey>消费量的比_blank class=infotextkey>get=_blank class=infotextkey>重将达到_blank class=infotextkey>35%。可见,海鲜_blank class=infotextkey>get=_blank class=infotextkey>市场正在_blank class=infotextkey>get=_blank class=infotextkey>迎来梁_blank class=infotextkey>get=_blank class=infotextkey>金期,_blank class=infotextkey>get=_blank class=infotextkey>人们的_blank class=infotextkey>get=_blank class=infotextkey>“海味_blank class=infotextkey>get=_blank class=infotextkey>”食品_blank class=infotextkey>get=_blank class=infotextkey>消费渐趋日_blank class=infotextkey>get=_blank class=infotextkey>常,并且诞生出了符_blank class=infotextkey>合年轻_blank class=infotextkey>get=_blank class=infotextkey>消费者的_blank class=infotextkey>get=_blank class=infotextkey>新型_blank class=infotextkey>get=_blank class=infotextkey>消费形式——即食海鲜。顾名思义,即食海鲜_blank class=infotextkey>不_blank class=infotextkey>get=_blank class=infotextkey>需要额外加工_blank class=infotextkey>get=_blank class=infotextkey>处理,打开包_blank class=infotextkey>get=_blank class=infotextkey>装(或散_blank class=infotextkey>get=_blank class=infotextkey>装)即可_blank class=infotextkey>get=_blank class=infotextkey>食用,如三只松鼠的即食花甲、虾仁贝柱;来伊份的即食虾夷扇贝等,迎_blank class=infotextkey>合了当_blank class=infotextkey>get=_blank class=infotextkey>下快节奏_blank class=infotextkey>get=_blank class=infotextkey>生活_blank class=infotextkey>get=_blank class=infotextkey>方式_blank class=infotextkey>以及_blank class=infotextkey>get=_blank class=infotextkey>“懒_blank class=infotextkey>get=_blank class=infotextkey>人_blank class=infotextkey>get=_blank class=infotextkey>经_blank class=infotextkey>济_blank class=infotextkey>get=_blank class=infotextkey>”_blank class=infotextkey>get=_blank class=infotextkey>市场。
与_blank class=infotextkey>get=_blank class=infotextkey>国外_blank class=infotextkey>get=_blank class=infotextkey>市场相比,_blank class=infotextkey>get=_blank class=infotextkey>目前_blank class=infotextkey>get=_blank class=infotextkey>国内即食海鲜_blank class=infotextkey>get=_blank class=infotextkey>市场还处于初步_blank class=infotextkey>get=_blank class=infotextkey>发展_blank class=infotextkey>get=_blank class=infotextkey>阶段,但已_blank class=infotextkey>get=_blank class=infotextkey>受到_blank class=infotextkey>不_blank class=infotextkey>get=_blank class=infotextkey>少资本的_blank class=infotextkey>青睐。据亿欧_blank class=infotextkey>get=_blank class=infotextkey>消息,即食海鲜_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司_blank class=infotextkey>get=_blank class=infotextkey>“海鲜君_blank class=infotextkey>get=_blank class=infotextkey>”(_blank class=infotextkey>原海鲜盒_blank class=infotextkey>get=_blank class=infotextkey>子)在_blank class=infotextkey>get=_blank class=infotextkey>7月宣_blank class=infotextkey>get=_blank class=infotextkey>布_blank class=infotextkey>获得500_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>万元天使轮_blank class=infotextkey>get=_blank class=infotextkey>融资,由齐一创投领投,_blank class=infotextkey>get=_blank class=infotextkey>杭州_blank class=infotextkey>get=_blank class=infotextkey>老鹰_blank class=infotextkey>get=_blank class=infotextkey>基_blank class=infotextkey>get=_blank class=infotextkey>金、青创投跟投。_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>今年4月,另_blank class=infotextkey>get=_blank class=infotextkey>一家即食海鲜_blank class=infotextkey>get=_blank class=infotextkey>品牌_blank class=infotextkey>get=_blank class=infotextkey>大鲜浪也_blank class=infotextkey>获得了数_blank class=infotextkey>get=_blank class=infotextkey>百_blank class=infotextkey>get=_blank class=infotextkey>万元天使轮_blank class=infotextkey>get=_blank class=infotextkey>融资。
尽管即食海鲜_blank class=infotextkey>get=_blank class=infotextkey>领域是_blank class=infotextkey>get=_blank class=infotextkey>一个_blank class=infotextkey>get=_blank class=infotextkey>有着巨_blank class=infotextkey>get=_blank class=infotextkey>大增量的细分_blank class=infotextkey>get=_blank class=infotextkey>市场,_blank class=infotextkey>不过品类的_blank class=infotextkey>get=_blank class=infotextkey>特殊性也_blank class=infotextkey>get=_blank class=infotextkey>对其加工、_blank class=infotextkey>get=_blank class=infotextkey>运输、贮藏_blank class=infotextkey>技术提出了更_blank class=infotextkey>get=_blank class=infotextkey>高的_blank class=infotextkey>get=_blank class=infotextkey>要求,_blank class=infotextkey>get=_blank class=infotextkey>相当于提_blank class=infotextkey>get=_blank class=infotextkey>高了_blank class=infotextkey>get=_blank class=infotextkey>行业的准入门槛。冷链即食食品_blank class=infotextkey>get=_blank class=infotextkey>采用冷加工或_blank class=infotextkey>部分热加工后快速冷_blank class=infotextkey>get=_blank class=infotextkey>却工艺生产,经预先_blank class=infotextkey>定量包_blank class=infotextkey>get=_blank class=infotextkey>装或者预先_blank class=infotextkey>定量制作在密封的包_blank class=infotextkey>get=_blank class=infotextkey>装_blank class=infotextkey>材料或容器_blank class=infotextkey>get=_blank class=infotextkey>中,并在低温_blank class=infotextkey>get=_blank class=infotextkey>条件_blank class=infotextkey>get=_blank class=infotextkey>下贮运及_blank class=infotextkey>get=_blank class=infotextkey>销售提_blank class=infotextkey>get=_blank class=infotextkey>供给_blank class=infotextkey>get=_blank class=infotextkey>消费者。因此,即食海鲜_blank class=infotextkey>get=_blank class=infotextkey>企业在瞄准_blank class=infotextkey>get=_blank class=infotextkey>商机入局的_blank class=infotextkey>get=_blank class=infotextkey>同_blank class=infotextkey>时,_blank class=infotextkey>get=_blank class=infotextkey>还要严格把控_blank class=infotextkey>get=_blank class=infotextkey>产品从生产到_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>流通的_blank class=infotextkey>get=_blank class=infotextkey>全过程,_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>保障_blank class=infotextkey>get=_blank class=infotextkey>产品_blank class=infotextkey>get=_blank class=infotextkey>品质_blank class=infotextkey>get=_blank class=infotextkey>安_blank class=infotextkey>get=_blank class=infotextkey>全。
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