小产权房558_blank class=infotextkey>原標題：市場驚現安慕希_blank class=infotextkey>get=_blank class=infotextkey>“同款_blank class=infotextkey>get=_blank class=infotextkey>”酸奶？誰動了安慕希酸奶的包裝裝潢？
_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>2017年5月， 內蒙古伊利實業集團_blank class=infotextkey>get=_blank class=infotextkey>股份_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>有_blank class=infotextkey>get=_blank class=infotextkey>限_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司（_blank class=infotextkey>get=_blank class=infotextkey>下稱伊利_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司）推出安慕希酸奶，這款酸奶一經_blank class=infotextkey>get=_blank class=infotextkey>投入市場，迅速掀起了消費者的搶購_blank class=infotextkey>get=_blank class=infotextkey>狂潮，_blank class=infotextkey>不僅取得了_blank class=infotextkey>不俗的銷售業績，還頻頻在綜藝節目_blank class=infotextkey>get=_blank class=infotextkey>中亮相，成為該_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司一款_blank class=infotextkey>get=_blank class=infotextkey>全_blank class=infotextkey>get=_blank class=infotextkey>新的暢銷產品。然而，一年之后，伊利_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司卻發現，市場_blank class=infotextkey>get=_blank class=infotextkey>上_blank class=infotextkey>get=_blank class=infotextkey>竟然出現了與安慕希酸奶包裝裝潢_blank class=infotextkey>get=_blank class=infotextkey>高度_blank class=infotextkey>近_blank class=infotextkey>get=_blank class=infotextkey>似的產品。
_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>近日，_blank class=infotextkey>get=_blank class=infotextkey>北京市朝陽區_blank class=infotextkey>get=_blank class=infotextkey>人民_blank class=infotextkey>get=_blank class=infotextkey>法院（_blank class=infotextkey>get=_blank class=infotextkey>下稱朝陽_blank class=infotextkey>get=_blank class=infotextkey>法院）對伊利_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司起訴_blank class=infotextkey>get=_blank class=infotextkey>北京旭培生物_blank class=infotextkey>get=_blank class=infotextkey>科技_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>有_blank class=infotextkey>get=_blank class=infotextkey>限_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司（_blank class=infotextkey>get=_blank class=infotextkey>下稱旭培_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司）、_blank class=infotextkey>get=_blank class=infotextkey>中山市愛兒樂食品_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>有_blank class=infotextkey>get=_blank class=infotextkey>限_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司（_blank class=infotextkey>get=_blank class=infotextkey>下稱愛兒樂_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司）、炎陵縣鄰家_blank class=infotextkey>get=_blank class=infotextkey>商行（_blank class=infotextkey>get=_blank class=infotextkey>下稱鄰家_blank class=infotextkey>get=_blank class=infotextkey>商行）_blank class=infotextkey>不正當競爭糾紛案作出了一審判決，判_blank class=infotextkey>定三_blank class=infotextkey>get=_blank class=infotextkey>被告立即停止_blank class=infotextkey>get=_blank class=infotextkey>使用或銷售與安慕希_blank class=infotextkey>get=_blank class=infotextkey>高端暢飲型酸奶包裝裝潢相_blank class=infotextkey>近_blank class=infotextkey>get=_blank class=infotextkey>似的包裝裝潢，旭培_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司和愛兒樂_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司_blank class=infotextkey>get=_blank class=infotextkey>公開_blank class=infotextkey>get=_blank class=infotextkey>道歉，消除影響，並_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>共同賠償_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>原告伊利_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司經濟損失及_blank class=infotextkey>合理費用_blank class=infotextkey>30萬余元等。_blank class=infotextkey>get=_blank class=infotextkey>目前，該案還處於_blank class=infotextkey>get=_blank class=infotextkey>上訴期內。
_blank class=infotextkey>近年來，因包裝裝潢_blank class=infotextkey>近似引發的_blank class=infotextkey>不正當競爭_blank class=infotextkey>get=_blank class=infotextkey>侵權糾紛在奶制品行業並_blank class=infotextkey>不鮮見。_blank class=infotextkey>get=_blank class=infotextkey>有業內_blank class=infotextkey>get=_blank class=infotextkey>人士_blank class=infotextkey>get=_blank class=infotextkey>表示，這種_blank class=infotextkey>不正當競爭行為，_blank class=infotextkey>不僅嚴_blank class=infotextkey>get=_blank class=infotextkey>重挫傷了_blank class=infotextkey>知名企業的創_blank class=infotextkey>get=_blank class=infotextkey>新積極性，擾亂了_blank class=infotextkey>get=_blank class=infotextkey>公平_blank class=infotextkey>get=_blank class=infotextkey>有序的市場秩序，同時損_blank class=infotextkey>get=_blank class=infotextkey>害了消費者的_blank class=infotextkey>get=_blank class=infotextkey>利益，對奶制品行業的_blank class=infotextkey>get=_blank class=infotextkey>健康發展造_blank class=infotextkey>get=_blank class=infotextkey>成了巨_blank class=infotextkey>get=_blank class=infotextkey>大的影響。奶制品生產_blank class=infotextkey>get=_blank class=infotextkey>商應該加強_blank class=infotextkey>get=_blank class=infotextkey>自主研發和設計，切忌抄襲模仿他_blank class=infotextkey>get=_blank class=infotextkey>人，努力_blank class=infotextkey>get=_blank class=infotextkey>打造_blank class=infotextkey>get=_blank class=infotextkey>自主_blank class=infotextkey>get=_blank class=infotextkey>品牌，靠產品贏得消費者的青睞，_blank class=infotextkey>get=_blank class=infotextkey>才能在激烈的市場競爭_blank class=infotextkey>get=_blank class=infotextkey>中立於_blank class=infotextkey>不敗之_blank class=infotextkey>get=_blank class=infotextkey>地。
包裝裝潢惹爭議
_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>原告伊利_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司訴稱，該_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司推出的安慕希_blank class=infotextkey>get=_blank class=infotextkey>高端暢飲型酸奶採用了獨特包裝裝潢設計。經過長期的廣泛宣傳，安慕希酸奶包裝裝潢具_blank class=infotextkey>get=_blank class=infotextkey>有較_blank class=infotextkey>get=_blank class=infotextkey>高_blank class=infotextkey>知名度，已構成反_blank class=infotextkey>不正當競爭法規_blank class=infotextkey>_blank class=infotextkey>定的_blank class=infotextkey>get=_blank class=infotextkey>有一_blank class=infotextkey>定影響的包裝裝潢。
_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>2018年4月，該_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司於鄰家_blank class=infotextkey>get=_blank class=infotextkey>商行購買若干瓶_blank class=infotextkey>get=_blank class=infotextkey>“華爾秋蕾_blank class=infotextkey>get=_blank class=infotextkey>”風味酸奶_blank class=infotextkey>get=_blank class=infotextkey>2種，瓶_blank class=infotextkey>get=_blank class=infotextkey>身均顯示其由旭培_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司委托愛兒樂_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司生產。該_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司將_blank class=infotextkey>get=_blank class=infotextkey>“華爾秋蕾_blank class=infotextkey>get=_blank class=infotextkey>”酸奶的_blank class=infotextkey>get=_blank class=infotextkey>2種包裝裝潢與安慕希包裝裝潢進行對比發現，除文字、標識、圖案略微_blank class=infotextkey>不同外，形狀整體與安慕希酸奶瓶體均呈圓柱形，配色且_blank class=infotextkey>get=_blank class=infotextkey>色彩_blank class=infotextkey>比例完_blank class=infotextkey>get=_blank class=infotextkey>全相同。
伊利_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司認為，旭培_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司、愛兒樂_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司在其酸奶_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>商品_blank class=infotextkey>get=_blank class=infotextkey>上_blank class=infotextkey>get=_blank class=infotextkey>使用與該_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司_blank class=infotextkey>get=_blank class=infotextkey>有一_blank class=infotextkey>定影響的安慕希包裝裝潢相_blank class=infotextkey>近_blank class=infotextkey>get=_blank class=infotextkey>似的包裝裝潢，足以_blank class=infotextkey>get=_blank class=infotextkey>造成相關_blank class=infotextkey>get=_blank class=infotextkey>公眾對該_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>商品來源的混淆、誤認，或使相關_blank class=infotextkey>get=_blank class=infotextkey>公眾誤認為是該_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司的_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>系列產品，該行為構成_blank class=infotextkey>不正當競爭﹔鄰家_blank class=infotextkey>get=_blank class=infotextkey>商行作為銷售者未盡到審查義務。伊利_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司請求_blank class=infotextkey>get=_blank class=infotextkey>法院判令三_blank class=infotextkey>get=_blank class=infotextkey>被告立即停止_blank class=infotextkey>get=_blank class=infotextkey>使用與安慕希酸奶包裝裝潢相_blank class=infotextkey>近_blank class=infotextkey>get=_blank class=infotextkey>似的包裝裝潢﹔連帶賠償經濟損失及_blank class=infotextkey>合理費用_blank class=infotextkey>30萬余元等﹔旭培_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司、愛兒樂_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司在_blank class=infotextkey>get=_blank class=infotextkey>10日內_blank class=infotextkey>收_blank class=infotextkey>get=_blank class=infotextkey>回及銷毀_blank class=infotextkey>get=_blank class=infotextkey>侵權產品。
對此，旭培_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司、愛兒樂_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>共同辯稱：安慕希包裝裝潢於_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>2017年5月_blank class=infotextkey>get=_blank class=infotextkey>1_blank class=infotextkey>3日才_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>上市，其_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>上市時間短，_blank class=infotextkey>知名度_blank class=infotextkey>get=_blank class=infotextkey>有_blank class=infotextkey>get=_blank class=infotextkey>限，所起到的識別_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>商品來源的作用_blank class=infotextkey>get=_blank class=infotextkey>有_blank class=infotextkey>get=_blank class=infotextkey>限，消費者_blank class=infotextkey>不會因包裝裝潢而發生混淆、誤認﹔同時，_blank class=infotextkey>get=_blank class=infotextkey>“伊利_blank class=infotextkey>get=_blank class=infotextkey>”_blank class=infotextkey>get=_blank class=infotextkey>“安慕希_blank class=infotextkey>get=_blank class=infotextkey>”等_blank class=infotextkey>get=_blank class=infotextkey>商標的_blank class=infotextkey>知名度較_blank class=infotextkey>get=_blank class=infotextkey>高，消費者_blank class=infotextkey>get=_blank class=infotextkey>系因_blank class=infotextkey>get=_blank class=infotextkey>商標識別_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>商品而非包裝裝潢﹔其次，安慕希包裝裝潢與_blank class=infotextkey>get=_blank class=infotextkey>涉案包裝裝潢在顏色、圖案、文字內容及_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>布局等_blank class=infotextkey>get=_blank class=infotextkey>方_blank class=infotextkey>面_blank class=infotextkey>get=_blank class=infotextkey>存在明顯區別，二者_blank class=infotextkey>不構成_blank class=infotextkey>近似﹔_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>再次，_blank class=infotextkey>get=_blank class=infotextkey>“華爾秋蕾_blank class=infotextkey>get=_blank class=infotextkey>”酸奶的銷售時間短、銷量_blank class=infotextkey>get=_blank class=infotextkey>小，兩家_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司因被控_blank class=infotextkey>get=_blank class=infotextkey>侵權行為獲利微薄，伊利_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司主張的賠償數額過_blank class=infotextkey>get=_blank class=infotextkey>高。綜_blank class=infotextkey>get=_blank class=infotextkey>上，兩家_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司請求駁_blank class=infotextkey>get=_blank class=infotextkey>回伊利_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司的訴訟請求。
_blank class=infotextkey>get=_blank class=infotextkey>法院認_blank class=infotextkey>定相_blank class=infotextkey>近似
朝陽_blank class=infotextkey>get=_blank class=infotextkey>法院經審理認為，根據各方當事_blank class=infotextkey>get=_blank class=infotextkey>人的訴辯主張，該案的爭議焦點為：一是被控_blank class=infotextkey>get=_blank class=infotextkey>侵權行為是否構成_blank class=infotextkey>不正當競爭﹔二是_blank class=infotextkey>如果構成_blank class=infotextkey>不正當競爭行為，_blank class=infotextkey>get=_blank class=infotextkey>被告應承擔何種民事責任。
對於被控_blank class=infotextkey>get=_blank class=infotextkey>侵權行為是否構成_blank class=infotextkey>不正當競爭，_blank class=infotextkey>get=_blank class=infotextkey>法院認為，伊利_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司請求_blank class=infotextkey>get=_blank class=infotextkey>保護的安慕希包裝裝潢，其在柱型瓶體形狀、_blank class=infotextkey>get=_blank class=infotextkey>色彩、文字等_blank class=infotextkey>get=_blank class=infotextkey>方_blank class=infotextkey>面的排列組_blank class=infotextkey>合具_blank class=infotextkey>get=_blank class=infotextkey>有顯著性。根據伊利_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司提交的其在網絡媒體、電視綜藝節目_blank class=infotextkey>get=_blank class=infotextkey>上的宣傳証據等，_blank class=infotextkey>get=_blank class=infotextkey>可以認_blank class=infotextkey>定經伊利_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司的推廣宣傳及銷售，使得安慕希包裝裝潢已具_blank class=infotextkey>get=_blank class=infotextkey>有較_blank class=infotextkey>get=_blank class=infotextkey>高_blank class=infotextkey>知名度。同時，_blank class=infotextkey>get=_blank class=infotextkey>涉案包裝裝潢與安慕希包裝裝潢相比，就形狀、尺寸而言，二者採用的立柱包裝瓶形狀、_blank class=infotextkey>get=_blank class=infotextkey>大_blank class=infotextkey>get=_blank class=infotextkey>小幾_blank class=infotextkey>近相同﹔就整體及文字配色而言，二者均採用藍白顏色。因此，_blank class=infotextkey>get=_blank class=infotextkey>涉案包裝裝潢與安慕希包裝裝潢在整體_blank class=infotextkey>get=_blank class=infotextkey>印象和_blank class=infotextkey>get=_blank class=infotextkey>主要_blank class=infotextkey>部分_blank class=infotextkey>get=_blank class=infotextkey>上構成_blank class=infotextkey>近似。此外，由於安慕希包裝裝潢在柱型瓶體形狀、_blank class=infotextkey>get=_blank class=infotextkey>色彩_blank class=infotextkey>get=_blank class=infotextkey>搭配、元素_blank class=infotextkey>比例等_blank class=infotextkey>get=_blank class=infotextkey>方_blank class=infotextkey>面的整體排列組_blank class=infotextkey>合具_blank class=infotextkey>get=_blank class=infotextkey>有識別_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>商品來源的顯著_blank class=infotextkey>特征且具_blank class=infotextkey>get=_blank class=infotextkey>有一_blank class=infotextkey>_blank class=infotextkey>定的影響，而兩種_blank class=infotextkey>get=_blank class=infotextkey>涉案包裝裝潢在整體視_blank class=infotextkey>get=_blank class=infotextkey>印象和_blank class=infotextkey>get=_blank class=infotextkey>主要_blank class=infotextkey>部分_blank class=infotextkey>get=_blank class=infotextkey>上與安慕希包裝裝潢構成相似，若_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>共同_blank class=infotextkey>get=_blank class=infotextkey>使用在酸奶等_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>商品_blank class=infotextkey>get=_blank class=infotextkey>上，易使相關_blank class=infotextkey>get=_blank class=infotextkey>公眾對_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>商品來源產生混淆誤認或者誤以為其與伊利_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司具_blank class=infotextkey>get=_blank class=infotextkey>有特_blank class=infotextkey>定聯_blank class=infotextkey>get=_blank class=infotextkey>系。
關於損害賠償的具體數額，_blank class=infotextkey>get=_blank class=infotextkey>法院認為_blank class=infotextkey>get=_blank class=infotextkey>涉案產品屬於快速消費品、銷售范圍廣、銷售量_blank class=infotextkey>get=_blank class=infotextkey>大、_blank class=infotextkey>知名度_blank class=infotextkey>get=_blank class=infotextkey>高、旭培_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司及愛兒樂_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司_blank class=infotextkey>get=_blank class=infotextkey>侵權行為主觀惡意_blank class=infotextkey>get=_blank class=infotextkey>大，_blank class=infotextkey>get=_blank class=infotextkey>全額_blank class=infotextkey>get=_blank class=infotextkey>支持了伊利_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>公司提出的賠償請求。
據此，_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>深圳_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>小_blank class=infotextkey>get=_blank class=infotextkey>产权_blank class=infotextkey>get=_blank class=infotextkey>房，朝陽_blank class=infotextkey>get=_blank class=infotextkey>法院作出_blank class=infotextkey>get=_blank class=infotextkey>上述一審判決。
_blank class=infotextkey>get=_blank class=infotextkey>自主創_blank class=infotextkey>get=_blank class=infotextkey>新是_blank class=infotextkey>get=_blank class=infotextkey>王道
事實_blank class=infotextkey>get=_blank class=infotextkey>上，隨著奶制品行業的競爭加劇，這種抄襲、模仿他_blank class=infotextkey>get=_blank class=infotextkey>人裝潢引發的_blank class=infotextkey>不正當競爭糾紛時_blank class=infotextkey>get=_blank class=infotextkey>有發生。
_blank class=infotextkey>get=_blank class=infotextkey>北京市天元律師事務所_blank class=infotextkey>合伙_blank class=infotextkey>get=_blank class=infotextkey>人律師孫彥在_blank class=infotextkey>get=_blank class=infotextkey>接受本報記者採訪時_blank class=infotextkey>get=_blank class=infotextkey>表示，對於牛奶、食品等快速消費行業，仿冒_blank class=infotextkey>知名_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>商品裝潢的情況_blank class=infotextkey>get=_blank class=infotextkey>多數出現在_blank class=infotextkey>get=_blank class=infotextkey>一些_blank class=infotextkey>get=_blank class=infotextkey>小_blank class=infotextkey>get=_blank class=infotextkey>超市、_blank class=infotextkey>get=_blank class=infotextkey>小_blank class=infotextkey>get=_blank class=infotextkey>商店_blank class=infotextkey>get=_blank class=infotextkey>中。消費者稍_blank class=infotextkey>不_blank class=infotextkey>get=_blank class=infotextkey>注意，就會買到仿冒的_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>商品，_blank class=infotextkey>get=_blank class=infotextkey>事后很難維權。這種情況直接_blank class=infotextkey>get=_blank class=infotextkey>侵犯了消費者的_blank class=infotextkey>get=_blank class=infotextkey>利益，也損_blank class=infotextkey>get=_blank class=infotextkey>害了被仿冒_blank class=infotextkey>get=_blank class=infotextkey>商家的_blank class=infotextkey>get=_blank class=infotextkey>利益。
_blank class=infotextkey>get=_blank class=infotextkey>上述_blank class=infotextkey>不正當競爭行為對行業發展帶來_blank class=infotextkey>get=_blank class=infotextkey>哪些影響？孫彥認為：_blank class=infotextkey>get=_blank class=infotextkey>“首先是_blank class=infotextkey>知名企業的市場_blank class=infotextkey>get=_blank class=infotextkey>投入得_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>不到_blank class=infotextkey>get=_blank class=infotextkey>回報，無法轉換成_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>商品銷售_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>收入，影響奶制品企業的創_blank class=infotextkey>get=_blank class=infotextkey>新和_blank class=infotextkey>get=_blank class=infotextkey>品牌建設的積極性﹔其次，_blank class=infotextkey>get=_blank class=infotextkey>一些仿冒企業搭了_blank class=infotextkey>知名企業的便車，獲得了_blank class=infotextkey>不當得利，影響了市場_blank class=infotextkey>get=_blank class=infotextkey>公平競爭秩序﹔_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>第三，.fan_blank class=infotextkey>g558.com/pin_blank class=infotextkey>ghu/ tar_blank class=infotextkey>get=_blank class=infotextkey>平湖，仿冒_blank class=infotextkey>get=_blank class=infotextkey>_blank class=infotextkey>get=_blank class=infotextkey>商品造_blank class=infotextkey>get=_blank class=infotextkey>成了市場混亂，_blank class=infotextkey>get=_blank class=infotextkey>侵犯了消費者的_blank class=infotextkey>get=_blank class=infotextkey>利益，甚至給消費者的_blank class=infotextkey>get=_blank class=infotextkey>健康帶來了威脅。_blank class=infotextkey>get=_blank class=infotextkey>”
那麼奶制品生產_blank class=infotextkey>get=_blank class=infotextkey>商應該_blank class=infotextkey>get=_blank class=infotextkey>如何未雨綢繆，_blank class=infotextkey>get=_blank class=infotextkey>降低_blank class=infotextkey>get=_blank class=infotextkey>侵權風險呢？孫彥建議，一_blank class=infotextkey>get=_blank class=infotextkey>方_blank class=infotextkey>面，奶制品生產_blank class=infotextkey>get=_blank class=infotextkey>商應該注_blank class=infotextkey>get=_blank class=infotextkey>重產品質量和_blank class=infotextkey>get=_blank class=infotextkey>新產品研發，在此基礎_blank class=infotextkey>get=_blank class=infotextkey>上_blank class=infotextkey>get=_blank class=infotextkey>打造_blank class=infotextkey>get=_blank class=infotextkey>自己的_blank class=infotextkey>get=_blank class=infotextkey>品牌。另一_blank class=infotextkey>get=_blank class=infotextkey>方_blank class=infotextkey>面，在產品推廣過程_blank class=infotextkey>get=_blank class=infotextkey>中，無論是產品外觀包裝還是產品廣告創意、文案策劃，企業都應堅持_blank class=infotextkey>get=_blank class=infotextkey>自主創_blank class=infotextkey>get=_blank class=infotextkey>新，切忌抄襲他_blank class=infotextkey>get=_blank class=infotextkey>人廣告、模仿他_blank class=infotextkey>get=_blank class=infotextkey>人包裝、攀附他_blank class=infotextkey>get=_blank class=infotextkey>人_blank class=infotextkey>知名度、搭別_blank class=infotextkey>get=_blank class=infotextkey>人便車，以_blank class=infotextkey>get=_blank class=infotextkey>降低_blank class=infotextkey>get=_blank class=infotextkey>侵權風險。（本報記者孫芳華）
